Optimizing your website content for search engines like Google, helps you drive organic traffic to your website, by providing a great experience for both user and web crawlers.1) Importance of On-Page SEO
On-page SEO is the process to optimize the front-end and back-end of your site with the goal that it positions high in web indexes and acquires new web traffic. Simply making and distributing your site isn't sufficient. You should upgrade it for Google and other web indexes to rank. It's defined as "on-page" SEO on the grounds that the changes that you make to improve your site can be seen by your guests on your page, where as off-page SEO components aren't generally noticeable by your guest. All aspects of onpage SEO is totally up to you; that is the reason it's important that you do it accurately.
On-page SEO is significant for both web crawlers and individuals. On-page SEO is significant as it helps web indexes analyze your site and its content. Web optimization, including meta descriptions and link text, assists crawlers with understanding what is your page about. A webcrawler, otherwise called bot, downloads and records content from everywhere the web to learn and comprehend a website page so that data can be shown real-time, much the same as when somebody types an inquiry into Google.
Web crawlers are turning out to be more complex constantly. They truly understand what users are really looking for when they type an inquiry and show search results that meet user goal, such as looking for some data or making a buy. So, on-page SEO is must have for all marketers who want to show their content in search engines organically.
2) Allowing Google to Index your Website Pages
On-page SEO is the most critical component that helps search engines to crawl and index your pages. In search engines, on-page SEO is all about increasing the discoverability. Without providing web crawlers access to your pages, you can't get this done. Crawling, indexing, and ranking come into play here.
3) Writing Meta Descriptions
An HTML attribute that provides a brief overview of a web page is a meta description. This brief snippet of text in a search engine result appears below the blue link. There are three reasons why a meta description is important for you. Clickthrough rates and visits from organic search are improved by a meta definition. A meta overview provides the correct details at the right time to the right people. A meta description enhances social visits.
