Facebook Audience Insights gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience.
Here is the step-by-step method to install Facebook pixel on your website.
1) Visit this URL https://www.facebook.com/events_manager2/ OR open business.facebook.com and navigate to Events Manager.
2) Click More Tools -> Event Manager
3) Select one of the below choices. I am selecting 'web' and moving forward.
4) Select a Connection Method. Select Facebook Pixel. Enter your website URL and continue the setup.
5) Select 'Partner Integration' . You can select any option like Hubspot, WordPress or Google Tag Manager. I have selected 'Google Tag Manager' and filled my google account details.
6) It will automatically install the Facebook Pixel in your Google Tag Manager. You need to install Google Tag Manager code on your website, in the first place.
7) It's Done. You can check this on your Facebook Ad manager Page.
