Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes [emails, social media, certain website actions] with purpose-built software and applications geared toward performance.
The marketing team can use marketing automation software for the following purposes:
1) Automating Traditional Email Marketing Process
2) Creating Landing pages, to convert web visitors into form submissions.
3) Social Media Management
4) Advertisement Management and Publishing Tool
5) CRM Management
6) Revenue Opportunity/Deal Management
7) Website Analytics
8) Advanced workflows to automate daily redundant jobs
9) Contact Activity Tracking
10) Lead Scoring
11) Sending Newsletter, Promotional Emails
12) Lead Nurturing
13) SEO
14) Managing Contact and Company Information
