Web analytics software allows you to evaluate the impact of multi-channel marketing activities. You can gather insights into consumer behavior and predict future behaviors by collecting performance data, which helps you to invest resources in platforms or marketing activities that produce the greatest return. Web analytics software is basically a tool used to assess and improve the impact of your website. Here is the list of best web analytics software. Please click the hyperlink to see their detailed product features.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Matomo
Matomo, formerly Piwik, is a free and open-source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.
GoSquared is a platform where businesses can communicate with their customers through analytics, CRM, live chat, and marketing automation.
FoxMetrics
FoxMetrics is an enterprise-scale fully managed data warehouse that empowers businesses to collect, enrich, transform, visualize, and explore customer journey data from anywhere.
Mix Panel
Mixpanel is a product analytics solution founded in 2009. It helps digital-first businesses understand how customers interact with their web and mobile applications so they can improve their products.
Lead Feeder
Leadfeeder shows you the companies visiting your website, how they found you, and what they’re interested in. Generate more leads by seeing which companies visit your site.
Clicky
1,300,633 websites depend on Clicky to monitor, analyze, and react to their traffic in real-time.
Chartbeat
Monitor and optimize your content for long-term audience loyalty.
Stat Counter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyze and understand your visitors so you can make good decisions.
Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert and retain users.
Data can come from anywhere. Insights come from Adobe.
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.
AT Internet
Flawless data quality powered by an advanced and user-friendly solution.
AW Stats
AWStats is a free powerful and featureful tool that generates advanced web, streaming, FTP, or mail server statistics, graphically. This log analyzer works as a CGI or from the command line and shows you all possible information your log contains, in few graphical web pages
Monitor and optimize your content for long-term audience loyalty.
Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't, and test new ideas.
The Google Analytics alternative 'Made in Germany'
Website Analytics you can Actually Understand. Gauges help you focus on your most important web traffic stats — in real-time.
GoingUp! provides first-class web site analytics and SEO tools for your website.
You can use HubSpot analytics tools to understand and analyze your website data
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
Web Analytics, open-sourced. Open Web Analytics is an open-source alternative to commercial tools such as Google Analytics
